This week we were joined by Nathan Monk of SMILE who gave a talk about designing for digital. We got a mini brief to work on over the next week which was was simply to ‘help and independent coffee shop chain to go digital.’
We had to specify this criteria, come up with a strategy and then create some taster
visuals.
Criteria
Our group specified that it was a shop that sold packets of speciality coffee’s from all around the world (not a cafe). The company, who we collectively named ‘The Coffee Emporos’ want to reach out to more people and create an online shop that is easy to navigate and not overloaded with with information.
Strategy
To create a website which allows the user to browse for new speciality coffee by Country and Region via an interactive globe on the home page.
To boost sales and create new customers there will also be a ‘find my taste’ option where you answer a variety of questions about what certain aspects of coffee you normally like (ie strong, weak, rich, flavoured, spiced) and the website will suggest a new coffee for you.
Here is a hyper map of the initial website.
So far we have met back in our groups and discussed the name, the general look and feel we want The Coffee Emporos to take on when we create our visuals which we will discuss and post early next week.
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